Social justice activists use Twitter to give voice to their causes and communities and to take collective action towards a more equitable society. This ongoing project aims to further understand social justice communities, their collective actions, and their individual interactions with the platform and their audiences.
In this mixed methods study we have conducted interviews with self-identified social justice activists in order to gain further insights into their motivations and methods. We also developed a database of their tweets and conducted a user-based analysis on how their tweeting behavior. We then created sketches and design probes to address issues of managing multiple audience and sustaining authenticity and credibility.
Future work in this area includes research on the role of authenticity in narratives of resistance and the design of audiences’ participation, interaction and support of social justice messages.